Whether you’re new to business or looking to boost your email list, a lead magnet is an evergreen approach to generating leads. They enter your Marketing Lifecycle to be nurtured and educated until they’re ready for the sale. To get you started, we’ve saved you the time of brainstorming these ideas yourself and sharing the …
85 Lead Magnet Ideas for Coaches to Boost Your Email List Read More »
You hear that following up with new contacts can increase your revenue, that personalisation is a “hot trend” for your marketing this year and getting your message right is an absolute must to attract your ideal customers. But how does this fit into Lifecycle Marketing? Here, we’ll be sharing with you some examples of Lifecycle …
12 easy to set-up Lifecycle Marketing Strategies and Tactics for personalised follow-up Read More »
It’s very easy to assume that once the sales transaction takes place that your marketing is done. However, if you want to continue giving value to your customers, new and old, then the customer lifecycle needs to be considered and managed with the right tools. With a customer lifecycle management tool your customer experience will …
There are two well known strategies to move contacts through your sales process, those are a sales funnel and lifecycle marketing. They both have stages that can guide your sales planning with data. But what is the difference and why would you use them? In sales funnel vs lifecycle marketing we will explain each of …
Sales funnel vs lifecycle marketing – is there a difference? Read More »
Lifecycle marketing is the process of sharing the right content, communication, and experiences with your audience as they move from prospects to customers then, ideally, to advocates. In this post we’ll go into detail on what it is as well as what a lifecycle marketing strategy looks like. “It is the method to achieve repetitive, …
What is Lifecycle Marketing strategy and why you need it Read More »
Do you feel in control of your sales or do you take action only when you receive an enquiry? The level of control you have over your sales process will determine whether it is a reactive or proactive sales strategy. Both approaches have their benefits for your sales process, however, only being reactive can leave …
How to build a proactive sales strategy with automation Read More »
Starting out in business can be exciting and daunting at the same time. There’s so many hats to wear and at first we can comfortably fit in all the things that are needed to run a business with a little bit of learning on the job here and there. Very quickly, the business grows and …
Automation vs employees – is one really better than the other? Read More »
If you’re here then maybe your sales aren’t moving forward like you would expect or want them to. Are you wondering what you or your team could possibly be doing wrong, or maybe missing from your sales activity? In this post we’ll share with you THE big sales mistake that could be putting a stop …
Are you making this big sales mistake in your business? Find out how to avoid it Read More »
Have you heard the saying “It’s Great To Get New Leads But The Fortune Is In The Follow Up!” ? Making connections can be easy, right? But what about that next step – the follow-up? That bit isn’t so easy. In this post I’ll be sharing with you an intro to automation and with a …