Keap vs Mailchimp – Which is better for your business?

By Tania Jones

September 2, 2021

Are you looking to compare Keap with Mailchimp? Get to know the differences between the two tools and which is going to help your business grow. Read on for a comparison of Keap vs Mailchimp.

Comparing Keap vs Mailchimp

Mailchimp is an email marketing tool that offers basic automation. Keap is an all-in-one tool offering better business organisation, email marketing, and sales tools. Keap is an all-in-one solution to help grow your business. Here is a comparison table showing what is included in each subscription level of Keap and Mailchimp, side-by-side.

Note: SMS and domestic business line is only available to Keap users based in the USA.

Capture Leads

It’s important to own your contacts and build a list of engaged subscribers. Nurturing and educating them ready for the sale. Using forms to capture those leads and email to provide the follow up. Here’s what you can expect from Keap vs Mailchimp.

Web forms to capture leads

Customise your forms with the Keap form builder. It’s easy-to-use and embed the forms anywhere on your website with copy and paste code. The Mailchimp form builder has design limitations. To customise a web form, the Mailchimp user may need the help of a developer.

Need to learn more about web form integrations? Read our post 3 Quick and Easy Web Form Integrations

Landing page builder

Keap has a drag-and-drop builder for quick and easy landing page design. Mailchimp has a landing page builder, too. However, it has layout and format restrictions.

Automated email campaigns

Keap campaigns are customisable to your business workflows. Alternatively, campaign templates are available in the Keap Marketplace. The Mailchimp automation builder is clunky and offers little design flexibility.

Growing your business

Ideal customers wanting to buy from you need a quick, painless trasction to maintain an enjoyable customer experience. Simple workflows with fast and flexible payment options will help.

Better business organisation

The Keap CRM helps entrepreneurs improve business organisation, increase revenue and save time. To use a CRM with Mailchimp, the user will have to integrate a third-party app.

Faster payments

Payments built into Keap allow its users to send reminder emails direct from the CRM. For transactions in Mailchimp, the user will need to use an integrated app.

Want to set up your own fully automated sales system? Learn how with these 3 essential tools

Choosing the right tool for your business to grow

Keap tools, features, and capabilities are an all-in-one solution for any business. It is a complete solution that outweighs the offer from Mailchimp. Avoid the “one task here, one task there” approach that comes with Mailchimp. Get better organised, better marketing and sales results in one place with Keap.

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Tania Jones

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