Whether you’re new to business or looking to boost your email list, a lead magnet is an evergreen approach to generating leads. They enter your Marketing Lifecycle to be nurtured and educated until they’re ready for the sale. To get you started, we’ve saved you the time of brainstorming these ideas yourself and sharing the full list of 85 lead magnet ideas for coaches that we’ve compiled in our own research.
Not sure what Lifecycle Marketing is? Learn more about it in our previous post here.
What is a lead magnet?
First, it’s good to know what a lead magnet is.
When an ideal customer finds out who you are then a lead magnet is a tool that’s used to attract your ideal customer to learn more about you and subscribe to your email list.
It generates interest in the service or products you offer and shares an insight into the work you do.
Why do I need a lead magnet?
This is the first step in your lead generation process, it captures the contact details of your ideal customer and opens the door for you to communicate with them in future. These are the people you want to share your offers, product and service launches, news and events with. They are warmer than those that don’t know you and are moving closer to the sale every time you share a message with them.
What you need to consider when creating a lead magnet
For your lead magnet to attract contacts to join your email list, it must:
- Be quick to consume
- Give a quick win
- Solve just ONE problem (a real problem)
- Be specific
- Give high value
- Be accessible instantly
- Demonstrate your expertise
Without putting these into action then your lead magnet will fail to do it’s job right from the get-go.
Focus on getting these key points into your lead magnet and you will reap the reward with 100’s if not 1000’s of new subscribers joining your list every month.
How do I deliver a lead magnet?
Making your lead magnet instantly accessible is an absolute must. Someone has put there hand up to receive it and they want the solution to their problem right there and then. That’s why they found you! Your delivery system must respond in that moment.
A CRM connected to an email marketing tool will do this and so will sharing the link on the thank you page after the form has been submitted. Doing both is even better, as your new subscriber gets to click a button to access the lead magnet but they also get it into their inbox to keep safe and return to whenever they want to.
Have you got your CRM and email marketing systems set-up? If not, this is where Solofusion can help you. Book your call here
85 lead magnet ideas
Now you know the importance of a lead magnet, what you need to consider and how to deliver it, here’s a list of 85 ideas you can choose from to get started on yours.
- Challenge
- Quiz
- Webinar
- Video series
- Audio series
- eCourse
- Free discovery call
- eBook
- Audio book
- Content upgrade or bonus
- Tool kit
- Checklist
- Workbook/ sheet
- Case study
- Cheat sheet
- Guest book (guest blog posts)
- Ultimate how-to guide
- Swipe files
- Templates
- Blueprints
- Script
- Resource list
- Calendar
- Plan/ planner
- Printable
- Inspiration
- Prompts
- Calculator
- Apps/ extensions
- Generator
- Recipes
- Report
- Infographic
- Event tickets
- Free book + shipping
- Sample book chapter
- Sample audio clip
- Sample video clip
- Free session
- Transcript
- PDF version
- Audio version
- Summary
- Industry trends
- Industry predictions
- Mind map
- Recording/ replay
- SlideShare
- Roundup
- Newsletter
- Vault/ library
- Survey
- Giveaway
- Quotes
- Desktop wallpaper/ background
- Membership
- Facebook group
- Slack community
- Free trial
- Free demo
- Coupon
- Waiting list
- Early bird discount
- Free shipping
- Free quote
- Catalogue/ brochure
- Handbook
- Free stock images
- Free module
- Quick start guide
- Free physical gift/ product
- Free fonts
- Social media posts
- Exclusive interview
- Masterclass
- Hacks/ shortcuts
- Illustrations
- FAQs
- Manifesto
- Audit/ analysis
- Examples
- Trackers
- Tutorials
- Workflow
- Framework
Next step…
Now that you have a lead magnet ready to share and capturing your leads contact details you’ll need to think about your follow-up. What does that look like and when will it happen?
At Solofusion, we use and set-up Keap for clients to take their marketing and sales process from start to finish and beyond. Maintaining the Marketing Lifecycle to capture leads, convert prospects to customers and create loyal fans.
If you’d like a full demo of Keap then book your call with Tania today. View her calendar here.
What are your thoughts on the list of 85 lead magnet ideas for coaches?
Share your feedback and other ideas you might have in the comments below.
