A simple sales system to sell digital products easily

By Tania Jones

August 25, 2021

Automation, Sales

A simple sales system can be just the start to getting automation into your business. Do you have a digital product you want to sell online but no idea where to start with the actual tools to sell it? Sure, you can do it all manually, but the beauty of selling digital products, after all, is that they can sell without you getting involved or knowing about it until the payment has been received. How amazing is that! Here is a simple sales system to get you started.

Build a Sales Page

As with all of the steps in this simple sales system, try not to overthink what to do here. There is so much information out there to say how to build a high converting sales page, what to include and the mistakes to avoid. But, whilst you’re getting started, keep the page as simple as possible to avoid getting distracted or overwhelmed.

The essential details to include here are:

  • Name of the product
  • The benefits to the customer
  • Cost and or payment options

At times, finished is better than done and once it’s out there for your ideal customers to see you’ll get feedback and questions that’ll help you improve this page for future visitors.

If you want to put extra details onto the page, I’d suggest making it relevant to the customer, what they want to know and what will help them make the purchase. This can be testimonials from previous customers, reviews and case studies where relevant.

Integrate payment processing

If you’d like to move away from manual invoicing, sharing your bank details and the dreaded chasing of outstanding payments then online payments are going to turn your life around. There are so many to choose from, including:

The one you choose to go with will depend on your needs, the processing payment fee and the payment options you offer. Do check each one (plus others not listed here) to get the right one for your business.

If you have any questions or would like a helping hand with this, feel free to email me and I’ll get those questions answered for you.

Build a Thank you Page

Of all of the steps in this simple sales system, this is often the one where the opportunity to shine is missed. But get it working effectively and you will be wowing your customers from the get-go.

Your thank you page is an instant way for your customer to see their payment was successful and for you to share the next steps with them so they know what to expect from you now and going forward.

Do they need to complete a form, survey or questionnaire?

Is there a workbook for them to download?

Do you have a community for them to join?

Add the links here for them to get started with your digital product right away and be part of your community so they get the full experience immediately. They’ll value your no delay approach.

Did you know? Keap allows you to do all of this in one tool! Get a demo of Keap here to see it in action.

Next steps

This is a simple sales system with just 3 steps to it. But I know there are many businesses that have other steps they need to add or several products they want to sell digitally. Perhaps even add automated emails, appointment scheduling or payment reminders, too.

This is all achievable and Solofusion can help you figure this out.

Let me know in the comments what you’d like your payment system to acheive and I’ll share some ideas or tools on how you can do this.

If you’d prefer to have a conversation, you can schedule a call with me. Book a time you’re available here.

Tania Jones

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