Do you want to eliminate leaking leads and lost customers in 3 easy steps?
Do you have systems in place to manage and attract new leads?
If not, request your free guide and discover how to turn your lead generation and follow up into a smooth, easy and profitable process.
What you will discover
Hi, Tania here,
and I'd love to show you how to avoid the ups and downs of finding new customers and save you a day a week at the same time.
Let's get talking.
A helpful Masterclass
The Lead Generation Story
Successful businesses know how to grab and keep their ideal prospects attention and turn them into happy customers.
But how do you attract new leads and turn them into paying customers?
Many business owners enjoy a lot of traffic to their business – be it to their website, on social media, or people visiting their physical store – but converting them into paying customers takes time, energy, and patience.
Have you ever gone into a shop or a store just to browse?
Now compare this to a visitor who needs a particular product or service and actively seeks out your store. When they arrive, they have a pretty good idea of what they want.
They are also willing to engage with the sales assistant to gather the information they need to make a decision.
As long as you can satisfy their needs and give them what they want, you’ll probably make a sale and they’ll leave a happy customer.
The ‘browsers’ are random prospects, and the purposeful shoppers are your quality leads.
Who would you want to spend your precious time with?
Quality Leads – Right?
Of course you would, because you’ll stand more chance of making a sale – and ultimately that’s why you’re in business!
Let’s take a look at how we can identify your quality leads and separate them from your random prospects – the whole process can be broken down into three simple steps…
Step 1) Know Your Customer
It starts with knowing - and I mean REALLY KNOWING your customer.
What do they want?
Why do they want it?
What problem are they trying to solve?
How will your product or service solve their problem?
How much are they prepared to pay?
Why should they trust you to help them solve their problem rather than your competitors?
Step 2) Generate Leads
Distinguish the 'browsers' from those prospects who are 'seriously interested'.
This step is the equivalent of asking a room full of mixed prospects - 'browsers' and 'seriously interested' - to divide themselves into two groups so you know who to invest time with.
The key thing here is to have something that will be of great value to those who are 'seriously interested'.
This is often referred to as a 'Lead Magnet' and is designed to identify and attract your quality prospects who can readily identify their problems with the solution you have to offer.
Valuable information in a downloadable PDF, a webinar invitation, or even a free trial are all examples of 'Lead Magnets'.
And here's a key point - they should be designed to make it easy for your quality leads to take the next step in their learning journey.
3) Manage and Qualify Your Prospects
Your quality prospects have identified themselves and willingly given you their contact details in exchange for something of great value to them.
You now know who they are, you have stored their information in your Customer Relationship Management System (CRM), and they are willing to continue the conversation.
However, not everyone who has expressed an interest will be ready to buy right now! In fact, research shows that only 3-5% of prospects fall into this group.
The other 95-97% need time and you have to wait until they're ready to take the next step.
In the meantime, you have to retain their interest and keep at the front of their mind until they're ready to whip out their wallets and place an order.
These leads need to be nurtured. You need to keep reminding them you exist as you build a strong relationship with them so that over time, they begin to trust you.
Email is an excellent customer relationship building tool because it allows you to have a meaningful and personalised conversation with them.
It also allows you to continually demonstrate how you can help them achieve their goals and objectives, and solve their problems.
So there you have it!
That's an overview of the three steps to attract new leads that will help you drive your business forward. The key is to invest your time, energy and other resources with those prospects who identify themselves as being seriously interested in what you have to offer.
The good news is that all genuine prospects go through pretty much the same steps - which makes it a repeatable process and hence relatively easy to automate.
When you have a system in place to handle this, it feels like a huge weight has been lifted off your shoulders.
Business also becomes more fun, because you're talking to people who really want to talk to you.
Fancy a chat?